You are invited for a 14 days free trial of this wonderful product. Just by pressing the button will an account corresponding to your IP address will be activated. You don't even have to give us your name or contact detail. You stay completely anonymous (except for your IP address, of course) so no annoying salesperson will ever call you.
Hopefully you will be convinced in a fortnight, so you will keep using this service.
"We think that the final destination is right in front of you"